AICPA
The world’s largest association representing accounting professionals sought a partner to build a community discussion regarding industry relevant topics and issues. We helped them create and maintain an engaged conversation among their membership.
The Challenge
- Help the AICPA collect and analyze membership thoughts, opinions and insights regarding the future of the CPA profession.
- Establish, monitor and track membership dialogue.
The Solution
- A community discussion forum dedicated to the research initiative.
- Development and sharing of thought-starter questions and related content.
- 24/7 monitoring and management of the community forums.
- Weekly collection and sentiment analysis of the membership discussion.
The Results
- An active and engaged community focused on discussing the future of the accounting profession.
- Detailed sentiment analysis and discussion theme distillation that informs the future works and programs of the AICPA.
