DataFlux

The SAS owned data quality and data management company sought to improve their online lead generation activities. We helped them optimize their Pay Per Click advertising and Search Engine Optimization programs for increased demand at lower costs.

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The Challenge

• Revitalize DataFlux’s ongoing web-based lead generation activities.
• Provide up-to-date guidance and best practices to the web team on Search Engine Optimization strategies.
• Optimize DataFlux’s Pay Per Click advertising initiatives.

The Solution

• A full audit of the company’s Search Engine Optimization and Pay Per Click advertising activities.
• A detailed action plan for DataFlux’s web team outlining best practices and recommended revisions to DataFlux.com to support improved organic search engine rankings.
• The restructuring and day-to-day management of the company’s Pay Per Click advertising campaigns.

The Results

• A 33% reduction in cost and 239% improvement in click through rate within the first 3 months of the program.
• A 30% increase in traffic generated by the online lead generation initiative.