Toyota
The international automotive company sought to engage consumers in a unique manner. We helped them build and deploy a mobile web strategy that utilizes QR codes to blend traditional and digital communications.
The Challenge
- Help Toyota explore how QR codes can be blended with mobile marketing to increase consumer discussion of, and brand loyalty for, Toyota Financial Services.
- Position the brand and their core values in a clear and easy-to-navigate manner.
The Solution
- A custom-built, branded mobile and smartphone friendly website.
- Integrated streaming video to showcase the Toyota Financial Services and the brand’s values.
- Set up and implementation of the QR code for easy mobile access.
The Results
- High levels of user engagement through the mobile website.
- Validation of the QR code and mobile concept, with plans for expansion of the program within the coming year.
