Wiggio.com
The startup software-as-a-service company sought to raise awareness for its service among college students at campuses across the country. We helped them plan and execute a national publicity stunt.
The Challenge
- Elevate brand awareness for Wiggio.com.
- Increase website traffic and user registrations.
- Create a dynamic media story to support featured public relations coverage.
The Solution
- A fun, branded publicity stunt called the Wiggio.com Nearly Naked Group Run.
- An event that brought together thousands of students from across the United States to have fun with friends while supporting local shelters with clothing donations.
- An integrated marketing and advertising campaign that utilized social media, public relations and targeted paid advertising to achieve the program’s goals.
- Creation of a Wiggio.com Nearly Naked Group Run micro-site to host event information, charity details and Wiggio.com brand assets.
The Results
- Thousands of student participants.
- Extensive print, television and radio media coverage in both college and traditional media outlets.
- Millions of consumer impressions via social media, pre-event public relations and targeted paid media efforts.
