Can NewsJacking The Real-Time Web Help Cure Cancer?
02/16/12 | By: Jake Finkelstein
Help generate donations for the Duke Cancer Institute for every tweet or social media share using the hashtags #MartinsRide or #ABTMEETUP.
The Constant Flow Of Marketing Data Is A False Sense Of Security
10/13/11 | By: Jake Finkelstein
Beating data paralysis requires you to understand the difference between marketing data and actionable information.
To Understand Marketing Campaign Value Look Beyond Web Analytics
10/10/11 | By: Jake Finkelstein
Web analytics give you an incomplete view of the value and effectiveness of your marketing campaigns. Better attribution models are needed.
5 Easy Ways To Measure The ROI Of Your Offline Advertising Investments
10/4/11 | By: Jake Finkelstein
How can you get a better understanding of your offline advertising return on investment? Here are 5 easy ways to measure ROI.
Marketing on Facebook? It’s Time To Move Past The Wall.
09/26/11 | By: Jake Finkelstein
Changes to the Facebook platform have altered how brands can, and are, using Facebook for marketing and advertising.