Our Process method savvy
Marketing & Advertising Optimization
We believe that the optimal way to lower costs and increase revenues is to apply the Scientific Method to your marketing and advertising programs. To accomplish this, we utilize a seven-step process to quickly identify strategies that generate results, and only scale those programs that support near-term growth and long-term brand awareness. Our seven steps is detailed below.
Step 1 – Advertising & Marketing Audit
A detailed review of historical creative assets, marketing activities and resulting data with the objective of identifying trends and setting benchmarks for performance.
Step 2 – Hypothesis Creation
Establish global and tactical hypothesizes for validation
Step 3 – Test Development
Design of marketing and advertising experiments that are statistically relevant to allow for proper validation (or invalidation) of the hypothesis.
Step 4 – Test Execution
Implementation of the marketing experiment in line with the test plan.
Step 5 – Post-Test Analysis
Compile analytics reports, analyze data and draw actionable conclusions and learning lessons.
Step 6 – Optimization
Revise marketing and advertising programs based on those strategies that are generating measurable results.
Step 7 – Iterate
Apply key learnings and restart the process with updated hypothesizes.