Campaign Planning method savvy
The most effective marketing and advertising programs reflect your brand’s values, communicate a compelling story to your customers and address three operational questions:
1. What business objectives need to be achieved?
2. How do we best prioritize resources to achieve those objectives?
3. How do we measure results to know if the campaign strategy worked?
The traditional approach to answering these questions often falls to the Highest Paid Person’s Opinion (HiPPO) and some combination of group intuition – but there’s a better way. Today’s marketplace demands a disciplined approach that utilizes data to inform actionable strategies and optimized creative. At Method Savvy, we work with clients to deploy iterative marketing experiments that quickly identify those strategies and creative assets that generate results. Our process allows companies to spend more resources on what’s working and eliminate budgetary waste.